Kalamazoo’s one-way streets almost deterred me from getting to the conference hotel, but I got used to them after the first day—with the added incentive of growing my food marketing and supply chain knowledge. Three food product booths lined a hotel lobby aisleway. There was an immediate, stark difference in their approaches. Two of the booths took a more hands-off approach, leaving samples out for folks and getting into shallow conversations about their products with passers-by. But at the third booth, which had comparatively the smallest crowd, I saw the booth staff talking to people for more than a couple seconds.
Category: Content Marketing
To Sell or To Tell: The Differences Between Copy and Content
I met Josh Womack when he presented at Literary Cleveland’s Inkubator conference in 2016. He talked to us about how his background in comedy contributed to his career as a copywriter. While I don’t know where my notes are from that day, I do have his handout, which includes: “Unique about me: Short, Middle child,… Continue reading To Sell or To Tell: The Differences Between Copy and Content
What to Expect When Hiring a Content Marketer
When folks approach us to start an engagement, we try to explain our process in an easy-to-understand way. All of us learn differently, though. And we thought it might be worthwhile to have a reference point for folks to use whenever they need—as often as they need—for building connections with content marketers. These considerations are… Continue reading What to Expect When Hiring a Content Marketer
How to Write Kickass Blog Content
Most of my phone’s memory is dedicated to my extensive notes collection, peppered with forgotten to-do lists, poetry tidbits, weird overheard conversations, and full-blown stories. My latest entry chronicles items found on the side of the highway. I love writing, especially when it comes to recounting interesting things that have happened around me. While we… Continue reading How to Write Kickass Blog Content
How to Write More Compelling Blog Titles
A metal trash can covered a small crack in one of our collaborator’s parking lots, covering a killdeer’s egg. Killdeer lay their eggs within rocks, and this was the spot this particular bird chose—right in the middle of a parking space. After some creative problem solving, the team moved the egg little by little to… Continue reading How to Write More Compelling Blog Titles
4 Facts About Empathy Marketing
My trivia team was nowhere close to winning when the emcee read the final question, and that was probably for the best. My then-boyfriend and I had planned that event, and while it was nice to be surrounded by friends, our strategies to get them there were wildly different. While his opening texts looked something… Continue reading 4 Facts About Empathy Marketing