Kalamazoo’s one-way streets almost deterred me from getting to the conference hotel, but I got used to them after the first day—with the added incentive of growing my food marketing and supply chain knowledge. Three food product booths lined a hotel lobby aisleway. There was an immediate, stark difference in their approaches. Two of the booths took a more hands-off approach, leaving samples out for folks and getting into shallow conversations about their products with passers-by. But at the third booth, which had comparatively the smallest crowd, I saw the booth staff talking to people for more than a couple seconds.
Tag: Content Marketing
To Sell or To Tell: The Differences Between Copy and Content
I met Josh Womack when he presented at Literary Cleveland’s Inkubator conference in 2016. He talked to us about how his background in comedy contributed to his career as a copywriter. While I don’t know where my notes are from that day, I do have his handout, which includes: “Unique about me: Short, Middle child,… Continue reading To Sell or To Tell: The Differences Between Copy and Content
What to Expect When Hiring a Content Marketer
When folks approach us to start an engagement, we try to explain our process in an easy-to-understand way. All of us learn differently, though. And we thought it might be worthwhile to have a reference point for folks to use whenever they need—as often as they need—for building connections with content marketers. These considerations are… Continue reading What to Expect When Hiring a Content Marketer
How to Use Semicolons
People seem to have this fear of semicolons as if they’re apparitions that only live within academic papers. They think they’re for run-on sentence aficionados. Semicolons stop people in their tracks when reading—just the author showing off. But they’re really not that scary…I promise. In fact, they’re the most underrated punctuation mark. It’s because of… Continue reading How to Use Semicolons
Partner Spotlight: Becoming an Entrepreneur with The Dalessandro Group
“I think we’ve actually met before,” I said to my then-mentor at a John Carroll networking event, referencing the woman he introduced me to: Gina Dalessandro of The Dalessandro Group. She nodded in agreement. When we reviewed our backgrounds, Gina and I had actually met multiple times before—as contractors for the same company (working on… Continue reading Partner Spotlight: Becoming an Entrepreneur with The Dalessandro Group
How to Write Kickass Blog Content
Most of my phone’s memory is dedicated to my extensive notes collection, peppered with forgotten to-do lists, poetry tidbits, weird overheard conversations, and full-blown stories. My latest entry chronicles items found on the side of the highway. I love writing, especially when it comes to recounting interesting things that have happened around me. While we… Continue reading How to Write Kickass Blog Content
How to Write More Compelling Blog Titles
A metal trash can covered a small crack in one of our collaborator’s parking lots, covering a killdeer’s egg. Killdeer lay their eggs within rocks, and this was the spot this particular bird chose—right in the middle of a parking space. After some creative problem solving, the team moved the egg little by little to… Continue reading How to Write More Compelling Blog Titles